Market your Expertise by Writing About it
There are few marketing strategies as focused or cost-effective as article writing for the purpose of establishing credibility and demonstrating your expertise to your market. For entrepreneurs, this tactic is particularly effective, especially over time. Utilizing this technique in combination with a well-written blog or web site is a sure means of gaining market recognition and credibility in your niche area of experience and expertise.
Article writing is a means to give away a bit of your knowledge and skill in exchange for the opportunity to offer your prospects additional services. It is a wonderful win-win for everyone. This article writing strategy has been utilized and recommended by many top bloggers and successful entrepreneurs. I must attribute a majority of my site's growth to writing and distributing articles in a targeted, focused manner. These articles have appeared in countless company and web newsletters, blog posts, web sites and so on, helping to establish my market credibility.
The methodology is simple: Write about topics of interest to your market and customers. Include an author tag-line at the bottom of the article for inclusion of your name, business, web site, etc... Then, publish these articles in a variety of highly-targeted publications for maximum market exposure. Do this on a consistent basis and remain focused upon your mission. You might be thinking; all of this sounds wonderful and I understand the benefits, but I am not a skilled writer and could never afford such a valuable service. Well, I have good news for you! You can do this.
People are interested in your expertise, not your ability to create exotic prose. Remember that most of today's word processors include a dictionary and often a thesaurus that will highlight any poor grammar or improper grouping of words. You do not have to be as concerned with the quality of your work, as the software will aid you to a great degree. Additionally, you could always have a colleague review it prior to publication.
The idea is to write from your own experience, centering upon topics that have widespread interest where you have applied your knowledge and experience to solve a problem. This information will be of vital interest in your market and your articles will be sought out as a credible source of expertise. These activities will generate many visitors and customer prospects to your blog or web site!
This strategy will continue to provide marketing benefits over time. Once published to the Internet, your articles will remain in cyberspace forever, generating new prospects for you forevermore. Furthermore, your articles will stream as part of an RSS feed potentially reaching an unlimited audience! Your only real costs are your writing time and a small monthly service fee for highly targeted distribution. Now that is a marketing budget any business can afford! You cannot afford to ignore this marketing goldmine. Get more information and get started today.
Daniel Sitter, author of both Learning For Profit and Superior Selling Skills Mastery, has garnered extensive experience in sales, training, marketing and personal development spanning a successful 25 year career. Experience his blog at http://www.idea-sellers.com. Learn more about article marketing here.
Article Source: ArticlesBase.com - Market your Expertise by Writing About it